As Chief Strategy Officer at Kenna, Stephen’s role is to guide clients on the adoption of customer management as a core marketing discipline and to serve as an advocate for marketing transformation.
A recognized authority in Canada on the subject of relationship and database marketing, Stephen’s expertise spans information technology, customer analytics and marketing strategy. Over the years, he has worked with major clients in almost every business sector, spearheading a diverse range of marketing initiatives, from development of customer relationship programs to creation of fully integrated lead management systems.
Stephen’s prior experience includes strategic leadership positions at various prominent CRM and database marketing services companies in Canada. His early career was spent in the direct response field, specifically in the areas of publishing, mail order and financial services.