Data Management.
Providing the data foundation for an enriched customer experience.
The integration and transformation of data from multiple sources is critical to form a single, cross-channel view of the customer which enables a more personalized and meaningful customer experience.
Data Harvesting and Integration:
We provide the capabilities and solutions to harvest, transform and aggregate behavioural data from multiple sources, creating a common information backbone to support direct interactions with customers.
Data Enhancement:
We enhance the customer profile with additional attributes that provide a broader picture of who they are, their digital trail, their social graph and their defining characteristics.
Customer Management:
We create fully integrated, tiered profiles of customers, incorporating identity data, behavioral data, preference data, social data and intent data.
Rule Management:
We apply advanced analytics and scoring to create derived data values and rules which can be used to govern real-time treatment, predict behavior, manage offers, recommend products and deliver relevant content.